Small businesses suffer from average Spartanburg web design, and most owners don’t even realize it. A website is supposed to bring in more targeted customers and at a cheaper price per customer than traditional means of advertising. Some of the fundamental flaws that plague small businesses is bad design, poor functionality, and the most important, optimization. These features play very important roles in acquiring new customers and most small businesses do not even implement all of them.

Design in the Spartanburg web design industry is average at best. Sure they may have the so called web 2.0 style with sleek glossy buttons but what about font styles and colors. These two play a very important role in determining the user’s experience on the website. Color especially is overlooked more often than not. For example, if you own a business that serves food, then you would want to have a red theme for your website. For those of you that don’t own a restaurant, color theory implies that red invokes an appetite. A website that looks good is ok to get you by, but a website that brings in more customers is even better.

Spartanburg web design functionality also needs to be revamped. Due to the constant updates that the major websites such as Google, YouTube, etc., perform, internet users expect a certain degree of usability. The most important feature to consider is access. Users must be able to quickly find the information that they are looking for in about 30 seconds, or they will give up and leave. Contrary to what most people believe, more links on a page to information does not equal greater access. A user must quickly be able to spot the link that they are looking for or have a place to search for it. If there is just a large pile of links on the side of the page, then they may only skim over them and miss what they are looking for, which in turn, could lead to a lost sale.

Now the most important one that no one likes to talk about because it’s constantly changing is the optimization. Spartanburg web design includes no optimization at all. That may be exaggerated a bit, but if your site is supposed to be optimized and you’re getting the same number of visitors as you were when you had your unprofessional website, then something’s wrong. Your current customers and more importantly your potential customers are not finding your website. Some don’t even know your business exists, and they are going to your competitors who have optimized websites. Go ahead and do a Google search. Are you in the top 3 results? If I had to take a guess, I’d bet that you are not. That’s ok though, there is a solution to every problem. Get a free evaluation on your Spartanburg web design presence from SpartanROC.com: website and marketing.